Eyelash length, thickness and volume are key attributes that bring a glamorous expression to the eyes. These benefits are enhanced in just 15 days with Sederma's new active ingredient: Widelash™. As, nowadays, mascaras should not only decorate the eyes, but should bring additional and long-term care benefits to eyelashes; it was obvious for Sederma to offer an eyelash conditioner that preserves and enhances their beauty.
Based on a vitaminated matrikine complex, Widelash™ positively acts on accentuating the natural appearance of the eyelashes and their anchorage to reduce eyelash loss.
By fortifying the hair fibre and bulb, the rate of cell multiplication at the level of the root sheath is increased, improving keratinocyte synthesis and thus hair fibre production. The eyelashes look longer and thicker as demonstrated in vitro (+121% in hair length in 14 days) and in vivo (length: up to +43%, thickness: up to +40%, after 30 days).
In vitro tests have also shown the capacity of Widelash™ to encourage the synthesis of adhesion molecules laminin-5 and collagen IV in the dermis/epithelium sheath junction, providing an optimal hair anchorage. This fortifying effect has been illustrated in vivo with the significant decrease of eyelash loss after make-up removal over 30 days of a daily mascara application with 2% Widelash™.
In just 15 days, Widelash™ makes the eyelashes appear longer, fuller, stronger, and intensifies the natural beauty of the eyes.
The eyelashes so longed for.