Successfully penetrate the so promising Chinese market, that is the potential of Sederma’s new active ingredient Měiritage™. Studies reveal that Asian people, and particularly the rural population which emerges as a potential cosmetic market, deeply believe in traditions. Therefore, based on this notion that the cultural heritage is fundamental to attract local consumers, Sederma has developed Měiritage™ inspired by traditional Chinese medicine. Měiritage™ is an anti-ageing active designed to answer the specific problems of Asian skin: pigment spots, dehydration and sensitivity to external aggressions.
Issued from the association of three root extracts selected according to the principles of traditional Chinese medicine, Měiritage™ cares the skin in a similar way Yin-Yang could equilibrate the forces, rebalancing both the dermis and the epidermis, for visible results at the surface of the skin. Měiritage™ targets particularly the newly discovered Yin-Yang-1 protein in order to adjust the epidermis maturation. The complexion is lightened, wrinkles are reduced, hydration is improved and protection against oxidative stress (UV radiation, air pollution) is reinforced.
A wide range of in vitro and in vivo studies have been conducted to demonstrate the efficiency of Měiritage™ on Asian and Caucasian skin. The most noticeable ones are the decrease up to 54% in melanin quantity and the improvement in luminosity (L* parameter) up to 4.4 units after just 1 month’s application of a cream containing 3% Měiritage™. These results have been confirmed by expert judges who also noticed a significant smoothing effect on wrinkles.
Měiritage™ reconnects with ancestral traditions. The heritage of beauty can be perpetuated from generation to generation in the modern world.