O.D.A.white™

Kiss goodbye to melanin

A skin brightening ingredient with a new mechanism of action from the heart of the melanocyte

Sederma launches a new ingredient: O.D.A.white™to treat skin pigmentation disorders such as freckles, melasma, hyperpigmentation and general dark colour of the ethnic skin.

The enzyme tyrosinase is a good target for this interference as it seems to be the limiting factor of the rate of melanogenesis. Many skin lightening ingredients (or claimed as such) are essentially conceived as an inhibitor of this tyrosinase. O.D.A.white™appeared as a good candidate for effecting melanin synthesis decrease via another, even further upstream, mechanism. Sederma showed that O.D.A.white™ does not mediate melanin synthesis reduction by a direct inhibition of tyrosinase but can inhibit the whole melanin synthesis pathway from the melanocyte nucleus by targeting the tyrosinase gene via the PPAR complex.

In-vitro and in-vivo tests with O.D.A.white™, visually show spectacular skin brightening effects.

To find out more about O.D.A.white™, don't hesitate to contact us!